The fashion label "Sugerman" is inspired by the great but forgotten singer from the 70`s Sixto Rodriguez. Sixto Rodriguez was born in the 40s in Detroit and was a great musician. For almost 20 years Rodriguez was only a construction worker until music fans discovered him and turned him into a star in Australia and South Africa.

His music was widely spread in South Africa through illegal copies and reached platinum status. Unfortunately Rodriguez never gained from that success since everybody thought he was dead only until a fan discovered Rodriguez in Detroit back in 1997.

Since then he has been touring worldwide. Check out Rodriguez inspired tees and hoodies and feel the spirit of the 70s when everything was all about Music, Love, Peace and Happiness.

If you want to know more about Sixto Rodriguez and "The Sugarman", please visit the official Rodriguez Website.